Grand-Prize Winner Will Receive Mobile Game Developer Contract With I-play, Prime Placement on AT&T MEdia Mall and Cash Prize of $25,000

AT&T Inc. (NYSE:T), Microsoft Corp., HTC Corp. and I-play announced the creation of the AT&T Game Development Contest for Windows Mobile to discover the next breakthrough mobile game. Windows Mobile games represent the fastest-growing segment of the AT&T gaming business. The AT&T Game Development Contest, launching May 1, is truly unique as it represents the first time all members of the mobile gaming ecosystem are collaborating in an effort to inspire the developer community to take mobile gaming applications to the next level.

In a May 2007 research report, Gartner Inc. forecast worldwide mobile gaming end-user revenue to reach $9.6 billion in 2011 — up significantly from the $2.9 billion realized in 2006. Gartner attributes this projected growth in mobile gaming to consumer awareness and the increase in content being developed by gaming publishers. AT&T, which has the broadest portfolio of Windows Mobile phones of any U.S. carrier, currently offers more than 2,300 on-deck mobile games and is always evaluating innovative and entertaining gaming options to offer its 71 million-plus mobile customers.

"AT&T has a strong commitment to deliver more wireless choices to our customers — in terms of products, services and applications," said Mark Collins, vice president, Consumer Data, for AT&T's wireless unit. "One way we reinforce this commitment and demonstrate that we are open to innovation is by working closely with the developer community so that we can bring visibility to their creativity, while ensuring that our customers have access to the most advanced, compelling and fun products and services — now and in the future."

"We are happy to support this contest and encourage developers to take full advantage of our powerful, flexible platform, providing AT&T customers with new applications that can enhance their mobile experiences," said Scott Horn, general manager of the Mobile Communications Business, Microsoft Corp. "With such a broad portfolio of AT&T devices, Windows Mobile is ripe for developers looking to reach a mass audience with their products."

Don Ryan, senior vice president of I-play Publishing, said: "I-play's integrated support and close collaboration with the mobile games development community has helped fuel innovation and creativity since its inception in 1998, and so we are pleased to participate in such an imaginative relationship. With the recent consolidation of our publishing division, we can bring a new game to market across many popular consumer platforms, including Windows Mobile devices. We look forward to working with the winner and help bring their vision to the gaming public."

AT&T makes it simple for its millions of customers to discover, shop and play games directly from their phones:
- Look for the menu item called AT&T Mall or the MEdia Mall shopping bag icon.
- Select Shop Games; you will see a list of categories such as New Arrivals, Top Sellers and a variety of genres that you can browse to find the game you want.
- Select a game, then follow the prompts to purchase, download and install it onto your phone. (Standard data charges apply.)
- Start playing!

Beginning May 1, gaming developers can fill out the online entry form to submit their Windows Mobile compatible game. All game entries submitted during the next three months will be reviewed and judged based on the following criteria: game-play value and quality, game uniqueness and creativity, and marketplace potential. One grand-prize winner will receive a mobile game developer contract with I-play, prime placement of the finished game on the game portal on AT&T MEdia Mall and a cash prize of $25,000. Prizes will also be awarded to three finalists and 10 semifinalists. For complete contest details, contest entry and prize structure, visit http://developer.att.com/gamescontest. The deadline to submit an entry is July 31, 2008. The winner will be announced at CTIA Wireless I.T. & Entertainment 2008 in San Francisco.

New “plug-ins” will enable developers to create applications across a wider variety of Motorola supported platforms, all in a common development environment

JAVAONE, SAN FRANCISCO – 6 May 2008 – Motorola, Inc. (NYSE: MOT) today announced an expanded line of tools for its MOTODEV Studio development platform. Offering an updated toolset for coding Java ME™ applications and unveiling plans for tools that support application development on Symbian™/UIQ™, WebUI and mobile Linux® platforms, Motorola is enabling developers to innovate across its mobile device portfolio.

Based on an open framework enabled by Eclipse, MOTODEV Studio is an integrated development environment that provides the necessary tools for the application development life cycle – from requirements definition to testing and deployment – across all Motorola platforms. MOTODEV Studio and its associated toolsets are designed to enable developers all over the world to create platform-specific applications for Motorola devices – even before they are available on the market.

“Since its launch in August 2007, MOTODEV Studio for Java ME has enjoyed strong success for developers looking for a full set of tools for compiling, debugging, and testing mobile Java applications for Motorola’s most popular devices,” said Christy Wyatt, vice president, software platforms & ecosystem, Motorola. “By adding new toolsets to our robust MOTODEV Studio development platform, Motorola is providing developers with everything they need to create innovative applications and extend them across Motorola’s mobile device portfolio.”

The development environments that will be added to MOTODEV Studio include:

MOTODEV Studio for Java ME: an updated version, now available for download, adds support for Motorola’s Symbian/UIQ-based handsets MOTO™ Z8 and MOTO Z10, as well as the MOTO Z6w which is built on Motorola’s MOTOMAGX™ mobile Linux platform. The latest version also adds support for the JSR248 mobile service architecture subset, which helps reduce fragmentation of Java APIs.
MOTODEV Studio for UIQ: expected to be available in beta release later this quarter, the UIQ development environment enables the creation of native C/C++ applications for Symbian/UIQ-based Motorola products – including handsets on the market today such as the MOTO Z8 and MOTO Z10.
MOTODEV Studio for WebUI: expected to be available as a technology preview later this quarter, MOTODEV Studio for WebUI is designed to support the creation and testing of lightweight WebUI widgets and full-featured, context-aware WebUI applications that can access local device services. Developers will be able to create applications using standard Web programming languages such as JavaScript, HTML, CSS and AJAX. The development environment will also support future versions of Motorola’s MOTOMAGX mobile Linux platform, which incorporates the open source WebKit technology.
MOTODEV Studio for Linux: demonstrated as a technology preview that will be available later this quarter, MOTODEV Studio for Linux will support native C/C++ application development on future versions of Motorola’s MOTOMAGX mobile Linux platform. With millions of Linux-based devices shipped worldwide, Motorola has one of the broadest Linux device offerings of any mobile handset manufacturer. MOTODEV Studio for Linux underlines Motorola’s continued commitment to mobile Linux and open source.

“We are pleased that Motorola continues to support and leverage the extensible frameworks of Eclipse to expand its MOTODEV Studio development platform,” said Mike Milinkovich, Executive Director of the Eclipse Foundation. “Both Motorola and the Eclipse Foundation believe that open platforms provide the best possible working environment for developers and complete toolsets such as those in MOTODEV Studio ease the mobile application development process.”

Experience MOTODEV Studio
The new MOTODEV Studio for Java ME toolset is available today for registered MOTODEV developers to download at www.motorola.com/developer. Upcoming MOTODEV Studio releases will also be made available via the MOTODEV Web site.

Motorola at JavaOne 2008
To learn more about the MOTODEV Studio development platform, visit Motorola at Booth No. 702 at JavaOne in the San Francisco Moscone Center, from Tuesday, May 6, through Thursday, May 8. Developers and show attendees are also invited to participate in Motorola’s general session on Thursday, May 8, from 5:30 p.m. to 6:15 p.m. in Halls B&C, where Christy Wyatt will discuss where the future of mobile application development is headed. The session Webcast will be available on JavaOne’s Web site at http://java.sun.com/javaone/sf.

About MOTODEV
MOTODEV is Motorola's global developer and ISV program. MOTODEV combines Motorola developer initiatives into one seamless web site resource, giving developers simple access to virtually all things Motorola (from mobile devices to digital set-tops). The program helps foster innovation in application development and delivery by connecting developers with the resources they need most -- tools, SDKs, and clearly defined go-to-market initiatives. And, with information and resources for a variety of products at their fingertips, developers can easily tap into new business opportunities and apply their talent across the full range of Motorola platforms.

To experience the MOTODEV developer network, visit: www.motorola.com/developer.